Your Straps Expert... and more

Our Partners

We work with Retailers across the world to get our range of products into the hands of customers. We collaborate with Brands to customise straps and cases to bring your vision to life.

Our Story

Since Delugs’ inception in 2018, we have changed the landscape of watch straps and accessories. Our product line features meticulously handcrafted leather straps, our signature cut-to-size rubber straps, an array of fabric straps, as well as a range of accessories including strap folios, watch boxes and tool kits.

We have established partnerships with retailers across 19 countries and counting, and collaborated on unique co-branded straps with several notable watch brands. We invest in long-term relationships with partners who believe in our brand and vision.

Quality Products and Innovation

We prioritise Quality

Our leather is sourced from reputable tanneries across the world, and our leather straps are meticulously handcrafted by our team of artisans. We pay attention to little details in our product development process, to ensure comfort and durability, such as our signature cut-to-size rubber straps and leaf-spring clasp.

Your all-in-one industry advisor

We Advise

Selling directly to consumers, we offer firsthand access to crucial sales data, market trends, and community sentiments. Our partnerships with key opinion leaders and brand ambassadors provide unique insights and expertise, giving you a competitive edge. Enhance your brand's digital presence with our social media marketing services, connecting with your audience and driving impactful results. Capture the essence of your products with our photography and videography services, showcasing their beauty and detail. Access our curated media assets for high-quality images and videos, perfect for enhancing your projects and presentations. Partner with us and discover new avenues for growth and success.

Why Us

Wide Selection of styles, sizes and colours

We offer Variety

We carry a wide array of products to meet your needs. We cover lug widths from 16mm to 24mm to suit many watches, three different lengths to suit your wrist size, different materials to suit the seasons, and many different textures and colours to suit your style. From our 400+ product range, we believe that there should be a strap for everyone. We can also curate a bestsellers starter kit if you wish to retail our products.

Become a Retail Partner

you imagine, we craft

We love Crazy Ideas

Delugs was born from the love of the craft, which focuses on not just skills but also creativity. Craft is about self expression, about turning a vision into reality. If you can imagine your strap, we can craft it for you. If you need some inspiration, we can provide some creative direction. We would like to support small brands as well as big ones, so if you’re looking for 1 or 1000 customised straps, we are happy to chat.

Learn more about Customisation

who we are, what we do

Delugs at a glance

45,000 straps sold in 2023

140,000 followers on Instagram

33 retailers in 18 countries

Be a Delugs partner

Interested to work with us?

Find out more on how to be a Retailer - the ordering and restocking process, MOQ, wholesale rates. Find out more on how to collaborate as a Watch Brand - the customisation process, MOQ, pricing and timelines.

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